PRIMARY RESPONSIBILITIES

Analysis & Insights

• Stay actively apprised of current events, news, technologies, and competitors that impact client(s)
• Support the development of multi-channel (earned media, web, social, email, owned content, paid media) communications plans through conducting or reviewing (staff) research, analyzing data to uncover strategic insights, and proposing insights to senior leadership
• Proactively provide recommendations to senior leadership for necessary data in order to assess account performance
• Lead internal brainstorms to unearth insights and ideas to solve current or potential clients’ problems
• Act as a bridge between strategy and execution, ensuring all work consistently delivers the brand while adhering to outlined goals, objectives, and tactics

Forge Connections

• Liaise between multiple disciplines and agencies; develop relationships to foster an inclusive and integrated team environment
• Serve as day-to-day client and internal contact as the first and last stop for team members to ensure account needs are continuously met
• Lead internal, and potentially external, team meetings; responsible for coordinating associated workflows such as agendas, recaps, and next steps
• Coordinate logistics, for meetings, speaking engagements, events, etc.
• Prepare backgrounders on potential individuals (influencers, speakers, competitors, journalists) or environments (events, conferences, current events) to inform plan development
• Identify third-parties and partners who are well suited to communicate client’s brand messages

Compelling Content

• Draft differentiating and impactful key messages for various target audiences while ensuring cohesive brand expression
• Identify content needs to best share a brand’s story, provide recommendations to senior leadership on suggested outputs
• Build and manage content/project timelines, ensuring all deadlines are met and communicated to the client and internal teams
• Manage content creation from brief development, through production, activation and postproduction optimization reporting; review all content for accuracy, brand consistency, and excellence; with a particular eye to make the work incrementally better
• Ability to write or oversee branded content such as presentations, award submissions, social posts, fact sheets, scripts, web content, and internal communications

Partnership & Growth

• Provide expert customer service to clients, spending time weekly to understand, anticipate, and service needs
• Demonstrate thorough understanding of, and dedication to, the client’s business, continually thinking and sharing ways to better serve their business objectives
• Anticipate challenges and proactively offer solutions to senior leadership
• Act as a passionate brand steward, ensuring that delivery is consistent at every touchpoint
• Demonstrate dedication to the company’s success, embracing philosophies and values of Genuine Article
• Participate in staff interview and recruitment process
• Coordinate timelines and scheduling for new business meetings

REQUIREMENTS

• 5+ years communications experience (agency preferred; nonprofit experience is a plus) or related industry experience that provides an understanding of public relations, advertising, marketing, media, creative, digital media, production, research, CRM, etc.
• Experience managing projects from inception to production to optimization with strong attention to detail and mindfulness of deadlines
• Able to work independently under pressure, with strict guidelines and within a fast-paced environment
• Outstanding presentation, communication, and writing skills
• Professional and adept, with a fun spirit and a can-do/will-do attitude
• Able to work efficiently and closely with team members and clients
• Bachelor’s degree in advertising, communications, or marketing-related field (preferred)
• Committed to fostering an environment of inclusion

COMPANY PERKS

• Company health insurance and dental insurance
• Enrollment in 401K (with company match) and profit sharing plan
• 12 company holidays, PTO accrual, paid family leave
• Office membership (Common Desk in Dallas) including free parking and gym membership
• Flexible work-from environment
• Annual performance review and opportunity to earn year-end bonus

Submit application materials to careers@genuinearticlecomms.com.