Genuine Article spearheaded a recruitment campaign designed to inspire, invoke, and excite Generation Z collegians. The multifaceted approach included videos, social content, and graphic elements, all built upon the theme: “Fully Chi O,” a message that captures the deep commitment members have toward each other and Chi Omega’s mission to create positive change. The effort — launched in the months leading up to and during the formal recruitment weeks for Chi Omega’s 181 collegiate chapters — sought to instill in prospects that Chi Omega is more than just a social club, it’s a network of diverse individuals who are actively pursuing goals and are always there for one another when it matters most.
