Through a curated relationship with a pharmaceutical reporter at The Wall Street Journal, Genuine Article brokered an exclusive feature story to break the news of the unique business model, before the actual pharmacy came online. The list of initial meds available and the steep savings between MCCPD pricing and traditional pharmacies drove immense interest and consumer traffic. Mark Cuban Cost Plus Drugs’ upstart pharmacy model continues to cause shockwaves – and important conversations – throughout the Pharma world.